about the campaign
PARTNERSHIP WITH APPLE
There's no question that society's technology addiction has gotten out of control. Although it may seem counterintuitive, Apple will serve as a main influencer for this campaign and communicate that it is important for everyone to disconnect from technology from time to time.
ABOUT THE CAMPAIGN DEVELOPER
Rachel Hobbs is a senior at Elon University where she is majoring in Strategic Communications. Last year, she placed in the Top 5 for PRWeek's Outstanding Student competition. For this competition, she took on the role of assistant communications director working under the direction of Mr. Michael Chesney, the Communications Director for the Delaware Tourism Office.